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Internet Advertising

We here at the California Golden Blogs started this blog because we are all obsessed with Cal sports, particularly Cal Football, and we needed an outlet for our obsession.  We’re big-time fans, nothing more.  We have no pretensions about being professional writers or journalists, and we certainly have no intention of trying to make a career out of blogging about Cal sports.  We all have completely unrelated jobs, and this blog is something we do for fun because, well, we’re obsessed.

Thus, it came as rather a surprise to us when several companies, unsolicited, contacted us regarding advertising on our site.  Apparently, we generate enough traffic that companies (mostly selling tickets to sporting events) would pay us to put ads on our site.  Our first reaction was flattery; of course, we love having our egos stroked.  Our second reaction, however, was a mild ‘no’; while getting money for doing this blogging schtick would be nice, we do rather value the clean look of the site, and after all, this site was never about making money.  Besides, when split 4 ways, the money from the ads would hardly amount to buying us lunch once a week.

Then, we hit upon an idea that made ads a little more attractive:  what if we took all the ad revenue and donated it to the Cal Athletic Department?  After all, if we could blog about Cal Sports AND help out the stadium fund, we could kill two obsessions with one stone.  Still, it would mean sacrificing the clean look of the site, ending up looking like any other ad-driven commercial sports website out there.  Anyway, we thought we’d take a survey of our readers, see what you guys think, which is what this week’s poll (on the right sidebar) is about.  Feel free to leave comments too.  Does donating the proceeds make putting up with ads more acceptable?  Do you even notice them at all?  Have you ever actually bought anything after clicking on an internet advertisement?  We’d like to know.

Oh, and thanks for reading and sharing our Cal sports obsessions.  Only 47 days to go!!!!

POSTED BY ragnarok ON 07.16.07 @ 1:13 pm | 5 Comments

The 2006 Holiday Bowl: A Model of Perfection? Part I

 

Oh what a night!  Wasn’t that 2006 Holiday Bowl great?  The awesome fighter jet fly over, the fireworks, the six touchdowns, the radioactive urine colored jerseys… mmm, almost a slice of heaven.  Oh, and the awesome Cal Band!  How ‘bout the Cal Band?  The best damn band in the land! 

Anyways, after the dust had settled from the 45-10 massacre of aTm, I heard a lot of Cal fans comment on how different our offense looked that game.  How it looked a lot more… traditional.  A lot more… professional.  A lot more… Tedford.  Yup, Dunbar called one hell of a game.  Yeah, that’s right.  DUNBAR called one hell of a game.  Most Cal fans were a little too busy reveling and reminiscing the glorious 45-10 Christmas beatdown to even remember that Dunbar, oh horrible Dunbar and his crap spread offense, was our offensive coordinator.  The Dunbar critics were silent, but as soon as it became public that Dunbar was going to Minnesota the Cal fan voices echoed a resounding: good riddance!  I guess we’re a tough crowd.  But let me propose to you that if you haven’t already given some props to Dunbar for the Holiday Bowl, then you should.  Because that game was near perfection. 

So please join me in this 2006 Holiday Bowl analysis as I break down Cal’s offense and Dunbar’s playcalling in an attempt to prove that Dunbar called one hell of a balanced game.  A game that consisted of a variety of play types, an offensive gameplan that is strong, and Tedford-esque.  So let’s begin. 

Once again, I rewatched the game.  And I took notes.  Lots of notes.  All those nitty gritty notes.  Down and distance, personnel packages, formations, plays, all that fun stuff.  My notes organized all this information chronologically, thus allowing me to see Dunbar’s playcalling development.   The following is what I found.

The 2006 Holiday Bowl consisted of 56 offensive plays for Cal during 10 possessions.  In an attempt to get a clean read on Dunbar’s true offensive gameplan, we will not include the plays in Cal’s final three possessions.  Why? Because with two minutes left in the 3rd Quarter, Cal went conservative and ran the ball all but three times.  In other words, Dunbar went into his conservative protect-the-lead offense which is not representative of his original offensive gameplan.  Additionally, we will not include the 8 offensive plays in the 2nd quarter right before halftime.  At this time our offense was in its hurry-up no-huddle offense mode and attempting to score quickly before halftime.  These plays represent an overly aggressive gameplan and will be excluded.  Thus, we are left with 6 possessions and 32 offensive plays to work with. 

Within these 32 offensive plays, Dunbar called 13 passes and 19 runs (40.6% pass, 59.4% run).  This is pretty much right on the dot for a 60:40 run/pass ratio and very indicative of past Tedford offenses – which many of you hardcore fans may know to be a “run first” sort of offense.  Recall that in my Tennessee analysis (which can be seen here, here, and here), Dunbar’s playcalling resulted in a backwards ratio of 35:65 run to pass (partly Dunbar’s fault, and partly because we couldn’t gain yardage and were forced into lots of must-pass situations).  So already, things are looking good.

Furthermore, within these 32 offensive plays, Dunbar called 23 under plays (plays where the QB is under center) and 9 shotgun plays (where the QB is 5 yards behind the center).  That’s 71.9% under plays, and 29.1% shotgun plays.  So roughly about one in every four offensive play was from shotgun.  Do you like the sound of this?  I do.  Now this is more of the Ted-Spread or Hybrid offense that I think Tedford, and all of us wanted to see against Tennessee!  And speaking of Tennessee, do ya’ll remember our under/gun ratio from that game?  It was 44% under center, and 56% shotgun.  We saw a lot of shotgun in Tennessee.  And shoot, things might have been more pleasurable if Tennessee just held a real shotgun to our heads. 

Now, the next stat I want to talk about is the percentage of passes and runs from under center and shotgun.  If you read my Tennessee analysis, then you know I was making a bit of a fuss over the necessity to have a good run/pass balance no matter where the quarterback is located at the snap so no there are no obvious tendencies. 

During the Holiday Bowl, Dunbar called 23 under center plays.  Of those 23 under center plays, 14 were runs and 9 were passes (60.9% run and 39.1% pass).  This ratio of run to pass is pretty much just what we want to see.  Any more runs and we’d have too much of a tendency to run when the QB is under center.  A few less runs would be fine too, but a 60:40 run/pass ratio out of (mostly) the I-Formations (strong, weak, and the regular I) is just dandy. 

As for shotgun plays, Dunbar called 9 shotgun plays.  Of those 9 plays, 5 were runs and 4 were passes (55% run and 44% pass).  What?!  We ran MORE times out of shotgun than we did pass?  Yup, we did.  And it was awesome.  If you recall, against Tennessee our run/pass ratio out of shotgun was approximately 10:90!  We were tipping our hand (a tendency) to the Tennessee defense that we were going to pass when our quarterback was in shotgun.  But in the Holiday Bowl, we had no run/pass tendency when Longshore was in the gun.  Our run/pass ratio was practically 50/50.  Now talk about keeping that defense off balance!  That aTm defense might have actually had more balance while drunk walking concrete lines during a field sobriety test than against our tricky shotgun offense. 

Below is a graph to give you a visual representation of what percentage of Cal’s plays were from under-center or gun, and if that play was a run or pass (note the slight tendency to run when under center, and the balanced playcalling from shotgun).

Under-center run/pass vs. Shotgun run/pass

So now you’re probably wondering what’s next.  And what other stats I can pull out of my hat to convince you that Dunbar was actually a pretty good offensive coordinator.  Well, let’s go over the types of plays called using various personnel packages because I submit to you that they will further show that Dunbar called a balanced game. 

Check back in a day or two for Part II!

POSTED BY HydroTech ON 07.16.07 @ 2:35 am | 8 Comments

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2008 Cal Baseball Schedule

    02/22 W 5-1 vs. Kansas State
    02/23 W 12-1 vs. Utah Valley State
    02/23 T 8-8 vs. Utah Valley State
    02/24 Rained Out vs. Kansas State
    02/28 W 14-4 vs. Fresno State
    02/29 L 5-7 vs. Missouri
    03/01 W 5-3 vs. San Diego State
    03/02 W 5-0 @ San Diego
    03/04 W 8-3 vs. Stanford
    03/07 W 11-3 vs. Northern Iowa
    03/08 W 4-1 @ Minnesota
    03/09 W 12-2 vs. New Mexico
    03/11 W 6-2 vs. San Francisco
    03/14 W 10-4 vs. Loyola Marymount
    03/15 W 21-9 vs. Loyola Marymount
    03/15 L 2-6 vs. Loyola Marymount
    03/16 W 6-1 vs. Loyola Marymount
    03/18 L 6-12 vs. Sacramento State
    03/20 W 9-1 @ Washington State
    03/21 W 7-4 @ Washington State
    03/22 L 4-5 @ Washington State
    03/25 L 5-7 @ Santa Clara
    03/28 W 6-1 vs. Long Beach State
    03/29 W 10-6 vs. Long Beach State
    03/30 W 4-3 vs. Long Beach State
    04/01 L 1-5 @ San Francisco
    04/02 W 5-4 vs. Fresno State
    04/04 W 5-2 vs. Oregon State
    04/05 W 9-3 vs. Oregon State
    04/06 L 2-9 vs. Oregon State
    04/07 T 5-5 vs. Stanford
    04/09 W 16-8 vs. Santa Clara
    04/11 L 1-17 @ USC
    04/12 L 5-11 @ USC
    04/13 W 13-11 @ USC
    04/15 W 14-1 @ Pacific
    04/18 W 10-5 vs. Washington
    04/19 L 4-7 vs. Washington
    04/20 W 5-4 vs. Washington
    04/22 W 10-8 vs. Cal Poly
    04/25 L 7-11 @ Arizona State
    04/26 L 7-11 @ Arizona State
    04/27 L 2-18 @ Arizona State
    04/30 L 2-8 @ Cal Poly
    05/02 W 11-5 vs. Arizona
    05/03 W 6-5 vs. Arizona
    05/04 L 5-16 vs. Arizona
    05/06 W 13-4 vs. UC Davis
    05/09 W 4-3 @ Stanford
    05/10 W 5-2 @ Stanford
    05/11 L 5-8 @ Stanford
    05/13 L 5-9 @ UC Davis
    05/23 vs. UCLA
    05/24 vs. UCLA
    05/25 vs. UCLA

2008 Cal Football Schedule

    08/30 vs. Michigan State
    09/06 @ Washington State
    09/13 @ Maryland
    09/20 BYE WEEK
    09/27 vs. Colorado State
    10/04 vs. Arizona State
    10/11 BYE WEEK
    10/18 @ Arizona
    10/25 vs. UCLA
    11/01 vs. Oregon
    11/08 @ USC
    11/15 @ Oregon State
    11/22 vs. Stanford
    11/29 BYE WEEK
    12/06 vs. Washington

2007-08 Cal Men's BB Schedule

    11/08 W 100-42 vs. Alaska (exhib.)
    11/14 W 67-59 vs. Southern Miss
    11/19 W 74-62 vs. Nicholls State
    11/24 W 77-69 vs. San Diego State
    11/28 W 74-68 @ Nevada
    12/01 W 86-72 vs. Missouri
    12/05 W 117-74 vs. Jackson State
    12/09 L 75-82 @ Kansas State
    12/20 W 74-57 vs. Delaware State
    12/22 L 65-67 vs. Utah
    12/28 W 102-65 vs. Long Beach St.
    12/29 W 86-72 vs. North Dakota St.
    01/03 W 92-82 vs. USC
    01/05 L 58-70 vs. UCLA
    01/10 L 70-79 @ Oregon
    01/12 W 69-59 @ Oregon State
    01/17 L 90-99 vs. Arizona State
    01/19 L 75-79 vs. Arizona
    01/26 L 77-82 vs. Stanford
    01/31 W 69-64 @ Washington State
    02/02 W 79-75 @ Washington
    02/07 W 81-76 vs. Oregon State
    02/09 L 70-92 vs. Oregon
    02/14 L 73-83 @ Arizona
    02/16 W 76-73 @ Arizona State
    02/24 L 69-79 @ Stanford
    02/28 L 49-70 vs. Washington State
    03/01 L 84-87 vs. Washington
    03/06 L 89-93 @ USC
    03/08 L 80-81 @ UCLA
    03/12 W 84-81 vs. Washington
    03/13 L 66-88 vs. UCLA
    03/19 W 68-66 vs. New Mexico
    03/24 L 56-73 @ Ohio State

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