Internet Advertising
We here at the California Golden Blogs started this blog because we are all obsessed with Cal sports, particularly Cal Football, and we needed an outlet for our obsession. We’re big-time fans, nothing more. We have no pretensions about being professional writers or journalists, and we certainly have no intention of trying to make a career out of blogging about Cal sports. We all have completely unrelated jobs, and this blog is something we do for fun because, well, we’re obsessed.
Thus, it came as rather a surprise to us when several companies, unsolicited, contacted us regarding advertising on our site. Apparently, we generate enough traffic that companies (mostly selling tickets to sporting events) would pay us to put ads on our site. Our first reaction was flattery; of course, we love having our egos stroked. Our second reaction, however, was a mild ‘no’; while getting money for doing this blogging schtick would be nice, we do rather value the clean look of the site, and after all, this site was never about making money. Besides, when split 4 ways, the money from the ads would hardly amount to buying us lunch once a week.
Then, we hit upon an idea that made ads a little more attractive: what if we took all the ad revenue and donated it to the Cal Athletic Department? After all, if we could blog about Cal Sports AND help out the stadium fund, we could kill two obsessions with one stone. Still, it would mean sacrificing the clean look of the site, ending up looking like any other ad-driven commercial sports website out there. Anyway, we thought we’d take a survey of our readers, see what you guys think, which is what this week’s poll (on the right sidebar) is about. Feel free to leave comments too. Does donating the proceeds make putting up with ads more acceptable? Do you even notice them at all? Have you ever actually bought anything after clicking on an internet advertisement? We’d like to know.
Oh, and thanks for reading and sharing our Cal sports obsessions. Only 47 days to go!!!!




