Got my Cal Football Season Ticket Renewal Notice in the mail on Saturday. Yup, it’s only February, but it’s already time to shell out a couple hundred bucks for next year’s season. Blah blah blah great season last year, blah blah couldn’t have done it without the season ticket holders, blah blah blah we want your continued support, etc., etc. Yawn. The only thing I wanted to know was how much these tickets were gonna cost me, and that wasn’t included in the letter. I had to go here (the letter did tell me where) to find out. Ok, ok, nothing too shocking; I’d have to go back and check my credit card statements, but it seems like about the same price I paid last year (although last year, that included a $50 ’stadium renovation’ fee).
However, I went back yesterday evening and reread the letter, and I noticed something funny:
With fewer seats in the new Stanford Stadium, we will not be able to include that game ticket in the season ticket package. We are still working with Stanford to develop the best policy to allow as many Cal fans as possible to attend the game.
Whaaa? I know, I know, Stanford greatly reduced their stadium capacity, so I should have seen this coming, but I honestly didn’t. I hadn’t realized our season ticket base had grown past our Stanford ticket allotment. Crazy. Suddenly, this might be a hard ticket to get. Now, I’m sure there are more than a few season ticket holders that will take the opportunity to skip the game on the Farm, a.k.a. ‘Consecutive Whupping No. 6′, so I don’t anticipate too much trouble getting in myself. Still, I’m greatly disappointed in this development, not the least of which because it means I’m going to plunk down a bunch of money for season tickets and I’m still going to have to shell out another $60 to get into the Big Game.
So yeah, ticket prices have gone up again (no big surprise), but I don’t mind too much. If you think about it, reserved tickets for the Tennessee/USC games may end up selling for a lot more than their $66 face value, so I don’t blame the University for getting what they can for them. It’s this Stanford thing that really has me irked. I know there’s little Cal can do about it, but between this and the awful USC ticket-buying experience last year, it seems like Cal should be able to better leverage its ticket demand, especially against opponents that are going to return the game the next year. Maybe I’m spoiled from years of sparsely-attended Cal games with lots of cheap tickets available, but I don’t think so.